Cultural change: effective steps to change corporate culture

Cultural change:  effective steps to change corporate culture
  1. Corporate culture guiding principle - branding in business
  2. Corporate culture analysis: what do I need to know to build a strong culture?
  3. How to improve your employee satisfaction and corporate culture in 7 steps
  4. Ergonomics in the workplace
  5. Flexible working hours and working time models

Does your company have a successful corporate culture? Are your employees happy? And what is corporate culture anyway? A strong corporate culture is definitely the right way to motivate employees to produce successfully and ultimately to be at the top of the business.

From my professional experience, I know that not every company has a consistently strong corporate culture. Employees are dissatisfied; there is no transparent communication; agreements do not work properly.

Corporate culture guiding principle - branding in business

You want to establish a strong brand, be highly regarded in the business, and everyone should associate something with your company - preferably a positive experience. So that outsiders, customers, and business partners internalize these positive associations, you and your employees must also be able to identify with your company's values, ideals, and goals. Why is corporate culture so important for your employee motivation? Because your employees enjoy their work, can promote and express their creativity. This develops loyalty to the company and the brand across all employees so that you can rely on your people in good times and bad.

Corporate culture analysis: what do I need to know to build a strong culture?

Do you think putting up house rules and a few mission statements and hoping that everyone adheres to them is a good corporate culture? Brochures, websites, or events serve to shape the mission statement? Thought wrong. Corporate culture as a success factor: what is important?

The lived everyday life - How is the atmosphere? How do you treat your employees? How do you interact with each other? Are everyone motivated and fully involved, or is there a rather disgruntled mood?

Dealing with Conflicts - Are conflicts openly addressed or rather withheld? Are your employees trying to get conflicts out of the way? Do they treat each other with mutual respect even in a conflict situation? Do you listen to each other?

Working conditions - Does every employee have enough space? Is every workplace equipped according to the employee's requirements (technology, internet, storage space, etc.)? Are there opportunities to retreat to work undisturbed? Is there a catering offer, for example, coffee or fruit? How is working time recorded, and how is it generally dealt with?

Dealing with ideas and criticism - Are your employees allowed to propose and implement their own ideas? Do they even have the courage to do so, or is the fear of making mistakes greater? Is feedback given regularly? As? And how is it dealt with?

Type of communication - Are personnel decisions, new developments, innovations, and company changes communicated openly? Do you talk to each other a lot or only the most essential things? Do agreements take place regularly, or does everyone do their own thing? In the next step, you will learn how you can establish a strong corporate culture in your company.

How to improve your employee satisfaction and corporate culture in 7 steps

Do you want to develop your corporate culture into a successful one? Optimal! With these seven tips, you can turn your previous corporate culture into a unique and, above all - strong - corporate culture.

Ergonomics in the workplace

If you've never heard of ergonomics, that's pretty modest at this point. How should your employees be doing well there?

Ergonomics means dealing with human work. According to this, the working conditions are to be adapted to the person and his needs, focusing on the health aspect. It makes sense to deal with ergonomics, especially in an activity that is predominantly performed while sitting.


Because you have fewer sick leave, incorrect posture, and sitting for hours can significantly damage health. That is why you should make sure in your company to promote your employees' health with an ergonomically designed workplace.

Flexible working hours and working time models

For heaven's sake! You will think now. My people do what they want! Of course, flexible working hours do not make sense in every company. Nevertheless: check whether it can be implemented for you after all. As an online marketing agency, we have had very positive experiences with this and benefit from the fact that our employees are more flexible and - more motivated - to work. Flexible working hours don't mean that your employees work more or less. Instead, you can adjust the time they work to suit their personal circumstances. After all, children have to be looked after, pets fed and training times observed. Doctor's appointments can also be attended more relaxed, which generally means less stress among your employees—another plus point for the company.

Individual development of employees

Just because a person has arrived at work, he has not yet fully exhausted his knowledge and talent. Seize this chance! Get your employees to get the best out of themselves! As? Make employee development part of your daily work. As an entrepreneur, you are just as much in demand as your employees. Engage with your employees. Get to know the individual ways of thinking, strengths, and weaknesses. This will give you a feeling for which talent you can promote and how and why it can be efficient for your company. For example, you can use the so-called “triple-A method.” It is based on three pillars: stimulation, recognition, and attention.

Communication in the workplace

Doesn't sound that exciting now. But on the contrary. Are you aware that communication does not just happen but can be actively worked on? The way you communicate doesn't just affect the mood in the office. Your employees adopt this mode of communication because it is at the core of the corporate culture.

Culture, transparency, openness, trust

For a strong and successful corporate culture, transparency, openness, and trust are fundamental. Doesn't your company talk about private matters, salaries, personal problems, and other topics that are more or less directly related to work? Why? Transparent communication, open discussions, and trust in the other person's understanding are decisive factors for the growth of a company. Secrecy is out; honesty is in. Giving your team insight into your personal thoughts now and then builds trust. Your employees will thank you in the form of empathy, motivation, loyalty to the company and your corporate goals.

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