5 Reasons Why Your Company Should Run an Internal Blog

5 Reasons Why Your Company Should Run an Internal Blog
  1. Knowledge sharing
  2. Keep all team members up-to-date on ongoing topics
  3. Introduce new team members
  4. Promote upcoming events
  5. Share your company successes

Corporate blogs have become an integral part of corporate communication. But the success of the corporate blog often falls far short of expectations, and there are many reasons. A successful corporate blog can fulfill many corporate goals. A corporate blog can increase the reach and visibility of a company in search engines, strengthen its reputation and serve as a content center for internal and external communication.

It's a great way to give the company a voice, post information promptly, show personality, educate your readership, and establish yourself as an authority. Blogging doesn't have to be time-consuming either and can be done by different employees within the workforce. The best part about it, aside from the time spent blogging, is that it's easy to do, and it's free.

Knowledge sharing

Knowledge is essential in every company. It provides compensates for people who share. In this way, employees work among themselves so that work processes are improved, and their skills and functions are improved. Science is looking into the question of how this effect can be measured, used, and understood. Companies can take advantage of the new beliefs about informal learning to optimize the exchange of knowledge in their own company.

An outstanding feature of informal learning is that it is embedded in the course of action. The exchange of knowledge in companies usually takes place during the everyday work processes, without this, based on a learning objective. Informal learning takes place independently of pedagogical guidance through requirements that arise in solving a problem or coping with a situation in the company.

Exchange of knowledge in companies already takes place through a hint that one employee gives to the other. In this way, everyone continuously learns something in the course of their working life. We all always exchange content-related skills in the company, acquire new manual skills, or find out which method can help us quickly and easily with which problem. In addition to the official organizational structure, every company is permeated by a network of in-house knowledge.

Keep all team members up-to-date on ongoing topics

To maintain team spirit, create groups by interest, use the blog to keep everyone on the job in the loop. This way, everyone will know what is going on and will be able to quickly react and respond without feeling excluded from the process due to a lack of relevant information. These groups should have a place for companionship: this will allow team members to rally even at a distance.

Share the achievements and failures of the company with all employees. If the company is doing well, celebrate! This is the best time for everyone to know how grateful you are for their hard work. Show how the company succeeds with each one. If you fail, share it too. Your team deserves to know the real state of affairs in the company. Be honest and straightforward.

Introduce new team members

One of the first things we do to welcome a new employee to our team is to make a personal acquaintance with other departments. It not only foster cross-functional collaboration and a culture of continuous improvement, but it also enhances teamwork, improves communication, and allows everyone to boldly challenge new ideas and continue to learn, develop and grow as an individual.

Remote workers usually do not have the same connectivity as regular workers. Сompanies usually introduce new employees via Skype, Slack, or other messengers. But more effective to do it in an internal blog when the team meets and welcomes a new employee, all team members know that someone new has joined the general group. You can also create a specific channel called "Welcome" or "Newbies.”

Promote upcoming events

A lot can be achieved with a close-knit team. Organize picnics for all company employees. Celebrate birthdays. But just don't wait for the official holidays to have a corporate party. Organize events throughout the year to remind employees that together you are a team.

Very often, employees do not have information - where and why they go before arriving at the event venue, is this correct?

Company mission to present the celebration project correctly, in time and answer all questions, interest, captivate. A systematic approach is critical here. If the company’s events are held systematically, it helps a lot, because if the last event was successful and the employees who attended it tell others how great it was, then there will be more people at the next event.

Share your company successes

Employee engagement is not limited to management knowing their employees. It's about building connections within an organization at all levels. Teamwork aimed at achieving a common goal increases engagement and strengthens working relationships in the team.

The more employees know about the company, the more efficiently they work. It is an ironclad rule. You will undoubtedly achieve significant success in business if you share information with your subordinates about your organization’s activities and not hide anything from them. Tell them everything you know about the company, division, department, or any particular problem that you have to solve. Information should not be a powerful tool but a learning tool. Do not use it to intimidate, control, or manipulate people. On the contrary, it should help you bring people together to achieve common goals. When you share numbers, filling them with meaning, you turn them into tools that your employees can use in their daily work.

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