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Employers are increasingly striving for employee loyalty, believing that this will not only positively affect the company's image, but also its financial success. It turns out that non-wage benefits are both attractive for employees and beneficial for the employer. Check how various types of benefits can translate into building the company's value.
Non-wage benefits are an important element of the employee motivation system and one of the activities actively shaping employer branding. By investing in human capital, employers become perceived as more attractive to current and potential employees. It is particularly important in the process of acquiring specialists and during the negotiation of employment conditions. It allows you to keep the best employees in the company and provide them with conditions conducive to building competencies and commitment.
What additional benefits do employees expect?
The most frequently offered benefits include:
- free private medical care,
- subsidies for sports activities,
- business phone,
- business car.
Less standard benefits, such as travel vouchers or culture tickets, are also becoming more and more popular. Employees also welcome vouchers for holidays, co-financing of meals at work, and even low-interest loans.
Why is it worth investing in additional benefits for employees?
Modern and aware employers know that employees are one of the company's most important resources. Their satisfaction directly translates into the financial success of the enterprise. Satisfied with the conditions (not only financial), employees become more loyal and committed, and thus - efficient, meticulous and motivated to improve their competencies. People employed in a company offering additional benefits feel that the employer cares about their comfort. Therefore, they repay themselves by appreciating their workplace and fulfilling their duties with commitment. Their efficiency translates into the company's success - a job well done brings the employer more profits. At the same time, it has been proven that the well-being of employees also affects customer loyalty.
Moreover - the introduction of non-wage fringe benefits is perceived by the employee as an increase. He gets the opportunity to fulfill his needs for free. At the same time, this option turns out to be cheaper for the employer than the payment of a salary increased by a satisfactory amount - because when purchasing benefits in bulk, the company receives attractive discounts. Worth investing in employee well-being, because the lack of employee loyalty and commitment leads to:
- high rotation in the team,
- low productivity,
- lower customer loyalty.
These factors not only cause the loss of potential income (it results from a decrease in productivity), but also generate additional costs related to the need to hire and introduce new people.
Importantly - the benefit with the highest ROI (rate of return on investment) is convenient access to filtered or spring water (e.g. setting up at the distributor's company) and good-quality coffee from the coffee machine. These facilities are used by many employees, and at the same time they do not generate large costs for the employer.
Coffee at work is regularly consumed by more than half of employees - as many as half of them reach for 3 cups for 8 hours. This drink not only gives you strength and energy, but is also part of a specific ritual (coffee break) that allows you to break away from your duties for a moment. It allows you to relax and restore a high level of concentration. Good coffee in the company motivates employees.
An extremely important role is also played by providing employees with permanent access to potable water. So it is the basic employee benefit. However, it is worth going a step further and ensuring that access to water is not only constant, but also convenient, economical and ecological. You can read more about this in the article: Water in the company - cost optimization.